Historically, major sports and entertainment IPs relied on mass-reach media distributors to shape and sustain fandom. Today, with audiences spread across countless touchpoints, they must expand their services to keep creating value and stay culturally relevant.
2024 was marked by several media rights deals that stood out due to their relatively unprecedented nature. For sports rights owners navigating media rights sales and renewals in the coming years, these trends offer new opportunities but also bring unprecedented managerial complexity.
Ahead of its domestic renewal, this article explores how the NBA is uniquely positioned to capitalise on a changing and disaggregated…
This first article looks at the NBA’s unique brand and media assets, as well as the transformations affecting the sports media rights…
OTT major retention lever is product design or, mostly, user experience (UX). This final article explores how UX can be used as a hook.
