De-commoditizing OTT (2/3): how to drive stickiness and differentiation in a heated media landscape
In the OTT economy, user acquisition may be the engine of the machine. But arguably even more important is retention — its fuel.
Robin Fasel
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De-commoditizing OTT (1/3): how to drive stickiness and differentiation in a heated media landscape
While the Netflix model was destined to save TV from obsolescence, it no longer seems to be the ultimate, future-proof prototype, after…
Star Wars Part II: How ‘multi-epic’ storytelling is reshaping franchise distribution
‘Multi-epic’ storytelling is calling the legacy franchise value creation model into question. Will Hollywood become a subscription…
Star Wars Part I: How ‘multi-epic’ storytelling is saving the galaxy
The Mandalorian has propelled the Star Wars franchise into a new, 3rd era. Part I explores how the show has enabled this vital model shift.