De-commoditizing OTT (3/3): how to drive stickiness and differentiation in a heated media landscape
OTT major retention lever is product design or, mostly, user experience (UX). This final article explores how UX can be used as a hook.
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De-commoditizing OTT (2/3): how to drive stickiness and differentiation in a heated media landscape
In the OTT economy, user acquisition may be the engine of the machine. But arguably even more important is retention — its fuel.
De-commoditizing OTT (1/3): how to drive stickiness and differentiation in a heated media landscape
While the Netflix model was destined to save TV from obsolescence, it no longer seems to be the ultimate, future-proof prototype, after…