Star Wars Part II: How ‘multi-epic’ storytelling is reshaping franchise distribution
‘Multi-epic’ storytelling is calling the legacy franchise value creation model into question. Will Hollywood become a subscription…
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Star Wars Part I: How ‘multi-epic’ storytelling is saving the galaxy
The Mandalorian has propelled the Star Wars franchise into a new, 3rd era. Part I explores how the show has enabled this vital model shift.